William is the Senior Director of Ad Innovation Strategy for Peacock TV, NBCUniversal’s ad-supported streaming platform. He leads a team responsible for the full lifecycle of advertising products on the platform from insight mining and ideation to commercialization and market management.

William has worked in media and advertising for more than a decade with some of the biggest names in culture and industry including Pepsi, Mars (M&Ms), Procter & Gamble, and Ford Motor Company. His professional experience spans from managing retail loyalty programs, to spearheading multi-million-dollar integrated marketing campaigns, to business development and agency growth, and now shaping the future of advertising in the world of streaming content consumption.

William is a native of Memphis, TN. He earned a dual BS/BA from The University of Tennessee in Public Relations and Psychology then went on to Virginia Commonwealth University's Brandcenter where he earned a MS in Business & Advertising Brand Strategy. In 2021, he was named one of FierceVideo's Emerging Leaders in Streaming TV.