Advertising Track [
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1:20pm MDT
Panel: Accelerating National Addressable - What's Next?
Moderators
Host, The Friday Fireside
Rick Howe is the host of The Friday Fireside, The #1 Television Industry Webcast. He provides strategic, product and business development consulting services to content producers, content distributors, advertising technology and marketing technology providers. Rick is a Cable...
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Speakers
Vice President, Business and Advertising Sales, WOW!
Misty Jensen’s career mirrors the evolution of advertising over the past 20 plus years -- radio to newspapers, to cable television, to digital advertising. Jensen draws on all of these experiences as Vice President of Business, and Advertising Sales for WOW!, leading the company’s...
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SVP, Advanced Advertising and Digital Partnerships, AMC Networks
Evan Adlman serves as senior vice president of advanced advertising and digital partnerships for AMC Networks. In this role, Adlman leads all advanced advertising sales and digital partnerships, enabling clients to leverage data and platforms across AMC Networks’ brands to reach...
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Head of Advertising, Philo
Reed Barker is Philo’s Head of Advertising, leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Reed is known throughout the industry as an innovative advertising product professional...
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Chief Revenue Officer, Canoe
Ed is responsible for the company’s P&L, sales and marketing and product strategy. He has over 37 years of business development, sales and marketing, general management, and product management experience, 23 of which have been in the cable television and telecommunications industries...
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2:00pm MDT
Keynote: The Streaming Index: an In-Depth View into Streaming Trends and Audience Motivations
Speakers
Director of Sales, Media & Entertainment, Samsung
Seasoned executive with over 15 years of media experience across the Connected TV, online video and programmatic landscapes, Matt Agosto serves as the Director of Sales for the Media & Entertainment vertical at Samsung Ads. Matt and his team work with Streaming Services, Traditional...
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Sr. Manager of Data Solutions, Media & Entertainment, Samsung
Data driven executive with over 10 years of experience in the media and entertainment industry. Toolan currently works alongside TV networks, app publishers, gaming studios, and movie studios – prioritizing innovation for development, automation, and scale. Prior to Samsung Ads...
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2:20pm MDT
Panel: The Future of TV Measurement and Analytics
Moderators
Senior Digital Transformation Executive, Accenture
Beth-Ann Eason leads the Accenture Interactive Paid Media Practice. Thisresponsibility includes managing digital transformation across function, processand technology to enable new types of innovation and creativity. She isresponsible for developing, defining and implementing business...
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Speakers
General Manager, Research & Insights, DISH Media
Laurie Burns-Larson is General Manager, Research & Insights for DISH Media, where she oversees media insights, advanced television advertising analytics and audience intelligence for the company’s national video and addressable solutions.A veteran in media and marketing research...
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VP of Northern America, NPAW
Laurent started his career as Product Manager for EMI Music and quickly embraced the path of entrepreneurship. After having brought Total-Immersion, the first Augmented Reality tech company, from 5 people to more than 100 with operations around the globe and more than $30M raised...
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Chief Strategy Officer, Hawthorne Advertising
As Chief Strategy Officer at Hawthorne, George is responsible for leading agency strategy across all client services to meet client objectives and performance goals. George leads the strategic positioning, planning and execution of all campaigns across all channels with a focus on...
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3:45pm MDT
Panel: Elevating the OTT Ad Experience
Moderators
SVP of Revenue, Cinedigm
Schneider oversees streaming and channel business lines throughout their lifecycle, including business development, programming, account management, and monetization. Previously, he was Vice President of Business Development for the digital business news network Cheddar, where he...
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Speakers
SVP, Product Management, Ad Tech, Imagine
Brad Herman has a 25+ year career that spans technology, media, law, and financial services. He has focused on building and leading businesses, negotiating strategic transactions, and improving operational efficiencies in both growth-stage and large organizations.Brad is currently...
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Senior Director, Ad Innovation Strategy, Advertising and Partnerships, NBCUniversal
William is the Senior Director of Ad Innovation Strategy for Peacock TV, NBCUniversal’s ad-supported streaming platform. He leads a team responsible for the full lifecycle of advertising products on the platform from insight mining and ideation to commercialization and market management.William...
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Vice President Advertising & Monetization, Frndly TV
Steve Sklar is a seasoned media executive with deep cross functional leadership experience and currently serves as Vice President of Advertising and Monetization at Frndly TV, the leading provider of affordable Feel-Good TV for the whole family. He is responsible for Frndly’s advertising...
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Head of Partnerships, Beachfront
Tom St. John is a media and advertising veteran with more than 15 years of experience driving key partnership and innovation initiatives at leading technology companies — all focused on monetization. In his current role with Beachfront, Tom serves as the Head of Partnerships, where...
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